Financing the Cruise Industry

by Bridget Hogan

There is something about the cruise industry that makes detractors feel that it should not be taken seriously. Somehow it’s too frivolous to be a real business – that label is for the grownup industries – such as the wet or dry bulks.

With investments for new cruise projects running into several hundreds of millions of dollars, it is difficult to see why this image persists. There could be more than a little envy involved. For, while there are certainly some cruise companies with less successful records, the strong ones have managed to generate very healthy cash flows. Their returns on capital have been good enough to turn any cargo shipping operator’s brown eyes green.

This is only an excerpt of Financing the Cruise Industry

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