Backwards Through the Looking Glass

By Peter Shaerf, Managing Director, AMA Capital Partners and President NYMAR

Well, January 2010 could not have come fast enough…it seemed 2009 was the invention of the “Brave New World” — not so much Huxley’s but a whole new economic paradigm. Not a huge distance from the Great Depression, 2009 was the year we saw the Wall Street clown turn on his heels and run…to clown school! Or the downtown financiers move uptown and open a yogurt store (ill advised). Historically, one was even reminded of Ben Cohen and Jerry Greenfield who, rather than pursue the conventional careers prescribed by their parents, bought a $5 correspondence course in ice-cream making. The rest (“Ben and Jerry’s ice cream” – now a subsidiary of Unilever) is history. There is life outside

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