Changing the Way We Think About … Manifestos

The A.P. Moller report entitled Changing the Way We Think About Shipping has been called “big, bold and brassy”. It has been “applauded” by shippers as a call for “revolutionary” change in the liner market and Maersk itself describes the “Manifesto” as The New Normal. Considering current box rates, a tumbling in the Asian trades between Europe and the U.S. it is hard to believe that anyone would consider this latest report “revolutionary”.

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